INAUGURAL EDITION

The New
Playbook
Summit

Africa’s new playbook, written by the people building it.

▣ 24–25 October 2026
◈ Dakar, Senegal


Two days connecting athletes, founders, investors, and institutions across sport, culture, innovation, and investment.

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Summit Program
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SPORT · CULTURE · INNOVATION · INVESTMENT

Why Now?

Africa’s sports economy is growing faster than ever - creating jobs, attracting investment, and inspiring a new generation.

01

Dakar is preparing to welcome the world for the first Olympic event ever hosted on African soil.

02

03

Talent was never the gap. Distribution and investment were.
That's changing.

04

AFRICA RISE is the platform where those conversations turn into partnerships.

ABOUT THE SUMMIT

Africa's New Playbook

The New Playbook Summit is the flagship gathering of the AFRICA RISE ecosystem — bringing together the people building the business, innovation, and investment case for African sport.

Two days in Dakar where the people shaping African sport meet — a working forum by day, and a cultural community gathering that brings the ecosystem together beyond the panels.

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Consulter le Programme
Keynotes from people running the institutions
Panels on governance, capital, and distribution
Strategic networking and investor conversations
Partnerships that survive the closing session
A closing day of flag football, free and open to the city

October 24th Forum

The New Playbook: Forum
Apply to attend · 9 AM–5 PM
Location: Pullman Dakar Teranga
Reception to follow · By Invitation

October 25th Flag Football

Flag Football Community Event
Free and open to the public · Gates open 2 PM
Location to be announced
Co-hosted with Ville de Dakar and APSUS

Forum Speakers

More to be announced

  • Abass Fall

    Mayor
    Dakar, Senegal

  • Abi Ijasanmi

    Founder
    African Sports Investor

  • Foday Dumbuya

    Founder & Creative Director
    Labrum London

  • Ina Makosi

    Photographer
    Makosi Sports

WHO SHOULD ATTEND

Athletes
Current, transitioning, and post-career
Founders
Sports tech, media, and infrastructure
Investors
VC, PE, development finance
Brands
Sponsorship and commercial partners
Government
Policy, federations, and sports ministries
Leagues
Clubs, federations, and rights holders
Media
Broadcasters, publishers, and creators
Academia
Universities and research institutions

The Room

OUR ECOSYSTEM

Partners

Host Cit

Hosted By

Venue Host

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WHO WE ARE

AFRICA RISE

We work at the meeting point of sport, culture, innovation, and investment — building a year-round ecosystem, not another conference.

Sport is one of Africa's greatest untapped assets: infrastructure for entrepreneurship, tourism, investment, storytelling, and youth development.

Built for Pan-Africa. Backed by the diaspora. Open to the world.

ALWAYS A DOOR OPEN

Join ARC

The AFRICA RISE Community — a year-round network of athletes, founders, executives, investors, creators, and ecosystem builders.